CREATIVE DIRECTOR
Blue Lock x LA Galaxy
LA Galaxy and Crunchyroll share a passionate cross-section of football fans.
With the continuation of Crunchyroll’s hit football anime, BLUELOCK, there’s opportunity for a strategic partnership between the two brands that promises to delight both anime and footballs fans.
Crunchyroll organized a Bluelock tournament in Los Angeles and Dallas, in partnership with LA Galaxy and Saturdays Football, to commemorate the season finale (simulcast and dub) of the anime series.
BLUELOCK NIGHT took place on July 8 during the LA Galaxy game against the Philadelphia Union.
LA Galaxy Academy players put their skills to the test by trying to recreate the best plays and goals from the show, produced by CR for social media and other media outlets.
Crunchyroll - Supercharged
"Supercharged" was meticulously crafted around an energetic array of titles set to launch during the vibrant fall season on Crunchyroll. Our primary objective was to conceive a captivating seasonal marketing campaign that thoughtfully bundles content, effectively captivating casual fans. We aimed to make a substantial impact, creating a campaign that resonates as strongly as the excitement surrounding this particular season.
Funimation LATAM - Tenemos Sabor
In 2020, Funimation made its debut in Latin America, and I assumed the role of directing the team responsible for shaping the campaign that would echo the company's voice within the region. Our brainchild, the "TENEMOS SABOR" campaign, emerged as the conduit connecting the vibrant worlds of anime and Latin American culture. Our objective was clear: to forge an authentic campaign tailored for the Latin American audience, seamlessly introducing them to the captivating universe of Funimation.
CRACKLE - Brand Design
Following the departure from Sony, the imperative arose to craft a distinct identity for Crackle that exudes a premium essence. Opting for a minimalist design philosophy, we harnessed the power of the main colors Orange and White to encapsulate the brand's unique character.
