crackle rebrand

I joined Crackle as a one-person creative team. I made everything; social posts, trailers, motion graphics. Then Sony sold the platform. Suddenly the job wasn't just "make stuff." It was "make Crackle look like it belongs in the same conversation as Hulu and Tubi."

So I led a rebrand and hired a small team to help. We stripped it down: bold orange, white space, no clutter. The idea was to look expensive on a budget that definitely wasn't.