crackle rebrand

I joined Crackle as a one-man band and made everything: social posts, trailers, motion graphics. Then Sony sold the platform, and my job went from "make stuff" to "make Crackle look like it belongs next to Hulu and Tubi."

So I led the rebrand and built an in-house team of three designers, three editors and a copywriter to pull it off. We stripped everything down to bold orange and a lot of white space, and I wrote the brand book so it held together on every streaming platform Crackle ran on. The goal was to look expensive on a budget that definitely wasn't.