Solo Leveling dome
For the Solo Leveling season finale, Crunchyroll built a dome. A full 360° experience that traveled to conventions around the world. You walked in, stood in the middle, and got pulled into the world of Solo Leveling. Big projections. Loud audio.
One of the show's major scenes, happening all at once. It debuted at Anime Expo. Then hit other conventions. Lines wrapped around buildings. People filmed it, posted it, and suddenly Solo Leveling was everywhere online again. Not because of an ad campaign. Because the dome actually looked cool, and fans wanted to show their friends.
Crunchyroll took a streaming finale and made it physical. That's the whole trick. You can watch Solo Leveling at home. But you couldn't watch it like that.
