tenemos sabor

In 2020, Funimation wanted to break into Latin America. I handled the creative for the launch campaign. We built it around TENEMOS SABOR, basically, "we've got flavor." The pitch was simple: don't make it feel like an American brand dropping in. Make it local.

We leaned into the textures of Latin American culture, color, rhythm, attitude. And let anime sit inside that instead of on top of it. The goal was for fans to feel like the stories were theirs, not imports with subtitles.

It worked. TENEMOS SABOR became the shorthand for what Funimation was in the region. Not just a slogan. More like the vibe. And it gave us a foundation to keep building on.