SUPERCHARGED was Crunchyroll's first swing at a global multi-show campaign, and I led it. Fall 2023 was stacked with new shows and big returns, so instead of treating each anime like its own island, we put more than 12 titles under one loud, color-saturated push.

The idea was to turn the whole season into an event people cared about before it aired. Hype every drop. Get fans arguing in the replies. We localized it into five languages for the US, Europe, Latin America and Australia and ran it on social, out of home and TV. It landed, and the conversation spiked.

Crunchyroll had recently merged with Funimation and wanted to prove it could run a moment.