tenemos sabor

In 2020, Funimation wanted to break into Latin America, and I ran the creative for the launch. We built it around TENEMOS SABOR, roughly "we've got flavor."

The pitch was simple: make it local, so it never feels like an American brand dropping in. We leaned into the color, rhythm and attitude of Latin American culture and let anime live inside it, so fans would feel like these stories were theirs and not imports with subtitles. We made it with the agency NoBox, and I wrote the brand book that kept the local look recognizably Funimation.

TENEMOS SABOR became shorthand for what Funimation meant in the region, and its approach became the template for the LATAM campaigns that followed.